Forum 2000

Client: Forum 2000
Team: VCCP
Type: Branding

With only the logo as a part of the core brand, Forum 2000 with its recognition in the Czech Market as the main human rights ambassador, needed an appropriate extension of its visual identity.

What VCCP offered was a dynamic identity system, which relies on illustrations and visual representation of voices - Voice of Democracy is the slogan of the Forum.

Different lines representing different voices in combination with a strong yet formal color palette, gave the NGO a well needed brand refresh.

The Challenge

Capturing the essence of the brand with a simple and easily applicable visual elements.

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