A campaign about traditions, but fresh and surprising - that was, in short, our brief from CzechTourism for a campaign promoting the Czech Republic as a unique tourist destination, with the goal of reviving the country’s tourism to pre-pandemic levels.
No cliches, no photos of Charles bridge at magic hour - the challenge was to defy expectations, breathe new life into traditional travel narratives and showcase the country's rich cultural heritage in a fresh and unexpected way.
Client
Czech Tourim
Services
Design, Art Direction
Credits
VCCP Advertising Agency